Privacy Policy for DREEF

Last updated: 26th of March 2026

DREEF respects your privacy and is committed to handling personal data carefully and securely. This Privacy Policy explains what personal data we collect through dreefperfumes.nl, why we collect it, how we use it, and what rights you have.

This Privacy Policy applies to the website dreefperfumes.nl and all related services offered through the website.

If you have any questions about this Privacy Policy, you can contact us at:
Email: contact@dreefperfumes.nl

1. Who we are

DREEF is a coming soon fragrance brand presented through dreefperfumes.nl. At this stage, DREEF operates as a concept and launch platform for the brand and its waitlist, contact, and website analytics functions.

2. What personal data we collect

Depending on how you use the website, we may collect and process the following personal data:

• your name
• your email address
• the information you submit through the contact form
• the information you submit through the waitlist form
• technical and usage data, such as IP address, browser type, device information, visited pages, and interactions with the website

3. Why we process your personal data

We process personal data for the following purposes:

a. Contact requests
If you contact DREEF through the website, we use your details to respond to your enquiry.

b. Waitlist updates
If you join the waitlist, we use your details to send launch updates and selected brand communications related to DREEF.

c. Website analytics and improvement
We use analytics to understand how visitors use the website, improve performance, and prepare future services and orders.

d. Future orders and brand operations
As DREEF develops into an active fragrance brand, we may use relevant personal data to prepare for and support future product orders and customer communications.

Under the GDPR, organisations need a valid legal basis for processing personal data, such as consent, contract, legal obligation, or legitimate interests.

4. Legal bases

We rely on the following legal bases:

• Consent for waitlist communications and any non-essential cookies or similar technologies that require consent.
• Legitimate interests for responding to contact requests, improving the website, and understanding website performance through analytics.
• Steps prior to entering into a contract and, where relevant in the future, performance of a contract for future orders and customer communications.

Where processing is based on consent, you may withdraw your consent at any time. GDPR also requires that people be informed of this right.

5. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

For DREEF, this means:

• contact form data: retained as long as needed to respond to and manage your enquiry
• waitlist data: retained until you unsubscribe or ask us to delete your data
• analytics data: retained in accordance with the settings of the analytics tools we use

GDPR requires organisations to explain either the retention period or the criteria used to determine it.

6. Sharing personal data with third parties

We may share personal data with third-party service providers that help us operate the website and forms, such as:

• website hosting providers
• WPForms, for contact and waitlist submissions
• Google Analytics, for website analytics
• Cookiebot, for cookie consent management

We only share data where necessary for these services to function.

If, now or in the future, personal data is transferred outside the European Economic Area, we will take appropriate measures to ensure that such transfers comply with applicable privacy law.

7. Cookies and similar technologies

DREEF uses cookies and similar technologies on its website. Some cookies are necessary for the website to function properly. Other cookies, including analytics cookies, may only be placed with your consent where required by law. The Dutch DPA explains that functional cookies do not require consent, but the website owner must still inform visitors, while other cookies may require consent.

Please read our Cookie Policy below for more information.

8. How we protect your data

We take appropriate technical and organisational measures to protect personal data against loss, misuse, and unauthorised access.

9. Your rights

Under the GDPR, you may have the right to:

• access your personal data
• correct inaccurate personal data
• request deletion of your personal data
• restrict the processing of your personal data
• object to processing
• withdraw your consent at any time, where processing is based on consent
• request portability of your personal data, where applicable

If you would like to exercise any of these rights, please contact us at:
contact@dreefperfumes.nl

People whose data is processed have GDPR rights including access, rectification, erasure, restriction, objection, and in some cases portability.

10. Complaints

If you have a complaint about the way DREEF handles your personal data, please contact us first at contact@dreefperfumes.nl.

You also have the right to lodge a complaint with the Dutch Data Protection Authority.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The most recent version will always be published on this page on dreefperfumes.nl.